[Skip to Content]

About Us

about us

About Once Upon a Child: Raleigh, NC Kids Resale Shop

At Once Upon a Child, we know that kids grow fast -- and that money doesn’t grow on trees. That’s why we opened in November 2011 with the mission of offering the area’s best selection of new and gently used, brand-name kids items at prices parents could afford.


At Once Upon a Child, You’re Part of the Family!

Our Raleigh, NC resale shop is staffed by friendly faces and parents just like you -- parents who want to give their kids the best without paying full price for clothes, books furniture and more. Each product we sell meets our high merchandise standards, meaning that when you visit our store, you’ll find a wide array of safe and stylish kids items, all in excellent condition.


At Once Upon a Child, we strive to make your buying or selling experience both fun and rewarding. Whether you’re trading in gently used kids clothes for cash on the spot or browsing our selection of new and nearly-new goods for up to 70% off, we think you’ll love Once Upon a Child. So come see us at the Once Upon a Child, the friendliest store in Raleigh -- and become part of the family!


Meet Jason Herlocker, Store Owner

Jason Herlocker grew up in Greensboro, NC and graduated from Radford University with a BS in Political Science. After graduation, Jason spent 10 years working with his father at the family’s restaurant in Greensboro before opening his own Once Upon a Child resale shop franchise in Raleigh.


Since then, the store has earned several accolades -- including being named a Winmark Gold Standard Store and earning the 2012 Fast Start Award for highest first-year sales. Jason is proud of the store’s accomplishments, attributing Once Upon a Child’s success to the help and support of his excellent staff.

Jason Herlocker, along with his friendly staff, love meeting and helping our Raleigh-area customers. Stop by Once Upon a Child today -- the friendliest store in Raleigh!


Checkout our latest Events & Deals
Click Here

Our Locations

Once Upon A Child Raleigh

6011 Poyner Village Parkway
Raleigh, NC 27616
919-534-0050 - Map - Hours
Mon09:30 AM-08:00 PM
Tues09:30 AM-08:00 PM
Wed09:30 AM-08:00 PM
Thu09:30 AM-08:00 PM
Fri09:30 AM-08:00 PM
Sat09:30 AM-08:00 PM
Sun12:00 PM-06:00 PM
Facebook Email
More Info